Ladies and gentlemen, please, please, please DO NOT go bankrupt trying to hire help.
Something happened recently that really rubbed me the wrong way. Business Coaches, Advisors, Mentors, Professional Support, etc. who push prospects to not only spend more than they have, but encourage them to dip into savings, retirement, credit, selling personal property, etc. for sake of hiring them DO NOT have your best interest at heart!!!
I hear this crap so much in the marketplace these days but it’s just simply not right and to me it’s downright immoral. Are we going back to guerrilla tactics of doing business? Yes, I get the psychology of selling, but these are tactics that I can not and will not prescribe to.
If your business really matters to them, a good Business Advisor will do one or more of the following:
There are a lot of Business Advisors and Coaches out there who proclaim to have expertise in growing business, but they are not well rounded. They focus on one thing: how to get your money! What they really care about is growing THEIR business, NOT yours.
I am not and have never been that type of Business Advisor, Coach or Mentor. I personally take the instructor’s approach to business and teach my clients and prospects what they should know. I not only give them the how, I teach them the why and provide options for them to consider.
I did this literally today with a client. We were scheduled to prepare and review his budget for the year. He had a lot of questions and kept apologizing for interrupting the process. Now, I could have reminded him of our mission for the day and pushed to keep us on track with that objective, but that’s not my business model. Instead, I told him, if he walked away today without receiving answers he understood to each and every question he had, I failed him in doing my job.
My objective with EVERY client I work with is to make certain they are armed with a wealth of knowledge and information. So, I took the time to not only answer his questions but literally walked him step by step through to an optimal end result for each and every question. He received examples, suggestions, links to resources, you name it, he received it.
Most would say I gave away too much. I say I went above and beyond to solidify that relationship. As a result, he walked away saying to me (his words not mine): “Lisa, thank you for taking so much time with me today and helping me understand what I should be considering. This is why I will be with you for life.” Guys, I did not ask him for that. He was compelled because he received value not pressure.
Let me also say, you don’t get this level of service from those who are not mature in business. Why? Because they are learning just like you. You can’t teach what you have not yet learned.
I’ve been in business and supported other businesses for so long, I know what disaster and danger look like. My method and approach is slow and easy yet long lasting and lucrative. You see, taking time to truly cultivate the relationship keeps clients not only coming back time and time again, but looking for ways to work with you. You become their trusted advisor not the gold digger in their pocket. My foundational principles WILL NOT allow me to pressure someone into bankrupting themselves just to help me grow my business. That definitely is not what partnerships are based on.
So how do you avoid engaging with the wrong Business Advisor? Here are a few steps to follow that will help you engage the right professional.
The next time you feel desperate or in need of support, don’t allow yourself to be pressured into buying. Take a step back and consider whether it is really the right thing for you or is it just simply the right thing for them. At the end of the day, it should be the right thing for both of you. This is what I call a WIN/WIN!
About Lisa Anderson and Anavo Transformation Solutions LLC
Lisa is a Strategic Business Advisor who knows through first hand experience what it takes to grow and run a successful business. She knows what it really means to remain in the game because she’s done it for 18 consistent and consecutive years. She knows what is required to take a business from start up to multi million dollars in annual revenues. She has successfully developed, coached, and implemented growth strategies that have helped hundreds of businesses succeed. She knows what it’s like to own and operate multiple businesses simultaneously. As a Certified Public Accountant, Certified Leadership Coach, and an Adjunct Professor of small business concepts, she not only has experience, but the credentials to go along with it. Unlike other Strategic Advisors, SHE IS someone one who walks the talk!
Lisa Anderson Founder and CEO of Anavo Transformation Solutions LLC which helps CEOs achieve their full potential and build profitable, bankable, scalable, sustainable, and ultimately sellable businesses. The home of the P.U.L.S.E. Profit Method For Today’s CEO, Lisa and her team of Strategic Business Advisors help organizations plan their vision, understand key impact indicators, leverage resources, scan opportunities and threats and execute their plan. For close to 30 years, Lisa has helped hundreds of business grow while maintaining a healthy and profitable bottom line.
Do you want to work with a leader who has a track record of running highly successful businesses and has already helped hundreds of other small businesses launch and grow? Or do you want to stay where you are forever? The choice is yours.
If you are an entrepreneur who is ready to take your business to the next level or if you are ready to get out of the weeds and take control of your business, schedule a 30 Complimentary Consultation with me today.
I also invite you to explore my website and learn more about how I can help you with your business, www.AnavoTransformation.com.
See you at the finish line!
Carpe Diem! Seize the day!
Lisa D. Anderson
Strategic Business Advisor & Virtual CFO
Anavo Transformation Solutions LLC